Ethics

& PR

Exploring advertising, public relations, and campaign strategy through the lens of ethics, responsibility, and trust.

Case Study: Gateway Grocery

A regional grocery chain recovering from bankruptcy must rebuild vendor trust after an agency promised an ambitious vendor-funded marketing plan without sufficient planning or communication.

Case Study: Tiffany Temptress Accident Response

A prominent celebrity faces a major public relations crisis after being involved in a car accident linked to reports of drugs and alcohol, putting her reputation and endorsement deals at risk.


Expanded Thoughts:

My views on ethics are relatively new and have changed tremendously, especially over the last few years. Before studying advertising and working the jobs I have, I did not spend much time thinking about these topics.

Managing a fast food restaurant at a young age taught me how to work with people from all walks of life and showed me that everyone is dealing with challenges you may never see. Working in healthcare had an even bigger impact. On an oncology unit, I regularly interact with patients and families who are experiencing some of the hardest moments of their lives. When you're standing in those rooms, things like politics, income, race, and social status stop mattering. What matters is the person in front of you and not their background.

Those experiences taught me that every person deserves dignity, honesty, and respect. They also taught me that a person's race, background, beliefs, or circumstances do not determine their worth. At the end of the day, we all have good days and bad days, struggles and successes, and we all want to be treated fairly.

I have also learned to work alongside people whose beliefs differ significantly from my own. As long as those differences do not conflict with my core morals and values, I do not see them as barriers. In many cases, putting personal and political disagreements aside has allowed me to learn, grow, and contribute to something bigger than myself. Focusing on shared goals, mutual respect, and doing good work has always been more productive than creating division.