This project was an original video extension of an existing Nike campaign. After researching the original strategy, messaging, and visual tone, I created and filmed a new piece that aligned with the campaign’s core idea while expanding it through my own interpretation. It mattered because it demonstrated my ability to analyze a brand’s established voice and then build something cohesive, strategic, and creatively consistent rather than starting from scratch without context. This project showcases my ability to create storyboards and, along with the final video demonstration based on said storyboard.