What it is:
An international advertising strategy report analyzing how Fairfield by Marriott can effectively market to Japanese consumers by using cultural insights, market research, and strategic recommendations.

What we done:
We researched Japanese culture, economy, and consumer behavior, applied Hofstede’s cultural dimensions, conducted a SWOT analysis, and developed localized marketing strategy recommendations tailored to the Japanese market.

My role:
I contributed to researching cultural insights, analyzing advertising strategy implications, and helping develop strategic recommendations and written sections of the final report.